aseer front

Aseer Front, located in Khamis Mushait, reimagines a 4.7km pedestrian strip as a vibrant destination for leisure, wellness, and entertainment. Anchored by the future Salman Avenue Mall, the 142,000 sqm mixed-use development brings together retail, F&B, hospitality, and entertainment within a dynamic community park. Designed as a new urban landmark, it transforms the avenue into a hub that supports both residents and visitors, reinforcing the city’s role as a center of touristic and commercial significance.

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Rooted in the authenticity of Saudi Arabia’s cultural heritage, Aseer Front shifts from a traditional urban corridor to a living avenue enriched with landscape and public activities. By blending modern design with cultural continuity, the project creates a balanced environment where heritage and contemporary lifestyles coexist. More than a development, it is a catalyst for community life, offering memorable experiences while creating a gateway to the Aseer region.