confidential project

This confidential project in Jeddah is envisioned as a design-led, mixed-use development that redefines urban living within its district. The positioning of this project is also planned to upgrade the existing mall environment. Anchored in community impact and innovation, it supports Saudi Arabia’s Vision 2030 by contributing to the city’s evolution into a vibrant, modern destination.

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This scheme also shows how planning can unlock new revenue opportunities, with drive-through units positioned on perimeter roads to capture additional traffic and extend the commercial offer. This dialogue between planning and design is what transforms retail projects into vibrant, successful mixed-use destinations.